← All panels
Survive the press cycle
Every question a reporter will ask, asked first — plus the sentence that becomes the screenshot.
The panel
IR
Investigative ReporterTends harsh
A skeptical beat reporter who fact-checks every number and asks the question your press release hoped to avoid.
TE
Trade Press EditorBalanced
A trade-publication editor who decides in 15 seconds whether this is news, and tells you what would make it news.
CS
Crisis Comms StrategistBalanced
A communications strategist who reads for the sentence that becomes the screenshot when this goes badly.
BS
Brand StrategistBalanced
A brand strategist who reads copy for positioning: what's the one claim, who's it for, and why should anyone believe it.